Australian Traveller
Magazine Partnership
Tourism & Events Queensland
Media Kit 2017/18

Partner with TEQ and Australian Traveller Magazine to receive exclusive rates to promote your Queensland experience!

 

Overview

Tourism and Events Queensland have partnered Australian Traveller to offer Queensland operators exclusive opportunities to feature in the leading Australian travel magazine for heavily discounted prices!

Founded in 2005, Australian Traveller Media began life with a simple idea; inspire Australian's to see their own country. 12 years later Australiantraveller.com and Australian Traveller Magazine are Australia's leading domestic travel brands.

Queensland will have a special themed feature in each of the upcoming three issues of Australian Traveller coupled with digital activity across Australiantraveller.com. Operators can partner with TEQ through three different packages; including print, digital, and editorial opportunities.

The Australian Traveller is...

  • Australia's leading domestic travel media brand
  • reaching half a million travellers every month
  • being visited by more than 100,000 actively planning travellers each month
  • being read by more than 80,000 people per edition
  • engaging more than 110,000 travellers across multiple Social Media platforms
  • the 2014 Niche Magazine of the Year winner
  • finalist for Editor of the Year and magazine of the Year 2014
  • the only travel magazine stocked by Coles and Woolworths

See recent Queensland Australian Traveller editorial  Download the Australian Traveller Media Kit


Package Details

Package Inclusions TEQ Rate (ex GST) Total Media Value (ex GST) Saving
Platinum - Digital, Print and Advertorial 

Only 6 available per issue

  • Online advertorial content for 12 months on AustralianTraveller.com.
  • Full page brand placement in printed magazine
  • Display banners across AustralianTraveller.com (min. 60k impressions)
  • Two hot deals on AustralianTraveller.com
  • Deal inclusion in Australian Traveller fortnightly e-newsletter eDM (43k subscribers)
  • TEQ dedicated SOLUS eDM exclusive to participating partners 
  • One Instagram Feature (62k followers)
  • One Week Website takeover TEQ participating partners only
$10,650  $22,100  52% 
Gold - Digital and Print
  • Full page brand placement in printed magazine
  • Display banners across AustralianTraveller.com (min. 60k impressions)
  • Two hot deals on AustralianTraveller.com
  • Deal inclusion in Australian Traveller fortnightly e-newsletter eDM (43k subscribers)
  • TEQ dedicated SOLUS eDM exclusive to participating partners 
  • One week website takeover TEQ participating partners only
$7,250 $14,800 51%
Silver - Digital Only
  • Display banners (min. 25k impressions) across AustralianTraveller.com
  • Three hot deals on AustralianTraveller.com
  • Deal inclusion in Australian Traveller fortnightly e-newsletter eDM (43k subscribers)
  • TEQ dedicated SOLUS eDM exclusive to participating partners 
  • One week website takeover TEQ participating partners only
$3,250
$5,350
40%

Timing and Booking

In Market Queensland Editorial Content Theme Book Silver Package Book Gold Package Book Platinum Package Booking Deadline Material Deadline
Nov/Dec/Jan People's Choice = Beaches, beach culture and what makes Queensland's beaches better than anywhere on earth!
SOLD OUT SOLD OUT
Feb/Mar/Apr Outback Special = The Outback experiences that Australians need to know about!
6 December 2017 13 December 2017
May/Jun/Jul The Annual 100 Collectors Edition = The Great Barrier Reef and Islands
5 April 2018 9 April 2018

Note: Please submit bookings by 3pm EST and material by midday EST on the above deadlines. 

 
  
 

Material Specifications and Useful Information


"Inspiring the world to experience the best address on earth"

If you're interested in keeping up to date with opportunities available through Tourism and Events Queensland
Subscribe to our database.