REACH OVER 1 MILLION SUBSCRIBERS

Queensland.com's fully responsive eNewsletters are sent at various times throughout the year to over 1 million subscribers, promoting Queensland’s key experiences aligned to peak holiday planning and booking times. 
The NEW Desire eNewsletter campaign has been designed to inspire a desire for Queensland destinations among travellers. The NEW digital display banner design allow brands to be aligned with the Queensland brand, offering seamless integration based on our prior learnings and best practice industry standards.

Contact us to find out which upcoming campaigns would align best for your brand and gain optimal conversion for your offer.

Why advertise in the eNewsletter?

  • Optimised for mobiles as approximately 50% of subscribers engage via a mobile device.
  • 1,039,082 subscribers
  • Open rate average: 37.81%
  • Click rate average (% of opens): 20.14%

Tier 1 Example

Tier 2 Example



Advertising Rates

PACKAGE NAME AVAILABILITY PACKAGE INCLUSIONS TEQ RATE ex GST

Queensland Desire eNewsletter (Tier 1)

This placement is limited to just one operator per Queensland consumer eNewsletter within the Desire campaign.
Make an impact with premium placement and large format digital banner.
Placement includes *TEQ Creative Development.

SOLD OUT 

  • Limit of one operator per Desire campaign
  • Sponsor logo
  • Vertical image min 600px wide
  • Deal information and key messaging to include as part of the offer
  • Direct link to find out more and to book.
$4,500

Queensland Desire eNewsletter (Tier 2)

This placement is limited to two operators per campaign and includes *TEQ Creative Development.

SOLD OUT

  • Maximum of 2 placements per Desire campaign
  • Sponsor logo
  • Vertical image min 600px wide
  • Deal information and key messaging to include as part of the offer
  • Direct link to find out more and to book.
$2,250

*Tier 1 & 2 positioning will vary for each campaign and at the discretion of TEQ.


Further Information

TIMING* THEME* BOOKING DEADLINE MATERIAL DEADLINE SEND 10% SEND 90%
April 2019  Whales SOLD SOLD 6 May 2019 7 May 2019

*Send dates and themes are subject to change at the discretion of TEQ
*Creative development is at TEQ's discretion as TEQ understand their audience and provide strategic advice based on prior learning.



Download Booking Request Request Material Specifications


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