A Podcast is an audio show, usually spread across a series of episodes, which can be downloaded from the Internet and listened to usually on a computer, MP3 player or smart phone. Podcasts offer an opportunity to capture your audiences undivided attention in an un-cluttered environment with Airtime Audio Ads. Podcasts are 100% on-demand, personal, intimate and immersive. Target your audience through Contextual relevance and Geographics (by State) with thus cost-effective medium and track your campaign performance.

  • Podcasting has Scale – 1 in 4 people between 16-64 are listening to podcasts in Australia
  • There is no one occasion with people listening to podcasts at all times – commuting / chores / exercising etc
  • 60% of podcast listening is through headphones which delivers intimate 1 to 1 message
  • 61% of people have taken action after hearing a podcast commercial message
  • High Cut through vs other media as less commercial messaging on platform
  • 2.5x more likely to action after hearing a Host Read (please note this point if you are considering host reads vs generic)

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Podcast Advert
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