Building on our ‘local invitation’ approach, Tourism and Events Queensland’s new campaign leverages the strength of ‘Beautiful One Day, Perfect the Next’. Our most recent consumer research outlined that the ‘Beautiful one day, perfect the next’ tagline holds enormous brand equity and recall, having been part of Queensland’s psyche for more than 30 years. It is quintessentially Queensland and reinforces our unbeatable lifestyle. This campaign is live from 1 April and has been timed to coincide with the Gold Coast 2018 Commonwealth Games.
For further information on our brand and how it can be leveraged click http://marketingsales.queensland.com/overview-of-new-queensland-brand