'Unexpected Queensland' Magazine Advertising (Fairfax) - Interstate Only
Tourism & Events Queensland
Media Kit 2017/2018

Reach almost 1 million consumers in Sydney and Melbourne through exclusive advertising space in a Queensland magazine.


Tourism and Events Queensland’s partnership with Fairfax presents an opportunity to bring to life undiscovered and unexpected Queensland experiences to mature and high-end interstate audiences on a deeper level through engaging storytelling. Two magazines will feature content aligned with TEQ’s strategy that outlines key experiences specifically for the Empty Nester and mature SINK/DINKS readership.

Advertising opportunities are now available within the ‘Unexpected Queensland’ magazines distributed in The Sydney Morning Herald and Melbourne’s The Age newspapers, adjacent to their premium weekend lifestyle magazines. This opportunity will maximise your destination’s exposure in southern interstate markets, timed to coincide and leverage TEQ’s major bursts of brand activity.

Queensland tourism industry can book advertising space in the special edition magazines at heavily discounted rates. Between 30-70% can be saved on equivalent advertising rates in adjacent newspaper magazines.

Advertising will also be available for wider industry and limited opportunities are available. Get in early to avoid disappointment.


Issue 3

In market date:9 September 2017
Booking deadline: 13 July 2017
Material deadline: 27 July 2017

Issue 4

In market dates: 28 April 2018
Booking deadline: 5 March 2018
Material deadline: 12 February 2018


Item 9 September 2017
Rate (ex GST)
Available 28 April 2018
Rate (ex GST)
Back Cover Full Page $16,000 SOLD OUT $16,000 SOLD OUT
Inside Front Cover Full Page $12,500 SOLD OUT
$12,500 SOLD OUT
Inside Back Cover Full Page $12,000 SOLD OUT $12,000 SOLD OUT
Internal Full Page $10,000 SOLD OUT $10,000 SOLD OUT
Internal Half Page Horizontal $7,500 SOLD OUT $7,500 SOLD OUT



  • All operators who participate in TEQ marketing activity must adhere to TEQ’s Advertiser’s Acceptance Policy
  • Advertisement specifications and deadlines will be provided on confirmation of booking. Print ready artwork is to be provided by the advertiser.

Creative Example


"Inspiring the world to experience the best address on earth"

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